Designing and Managing
Integrated Marketing Communications

WORKSHOP DESCRIPTION

Students will learn basic principles and concepts
of integrated marketing communications, reinforced through the formation of a marketing communications (marcom) plan that can be implemented in a real life situation. Among others, creative and media strategies, plans and techniques will be covered.

Also taught are the importance of integrating marketing communications and how the various marcom tools, including sales promotion, direct marketing, public relations and electronic marketing can integrate and work efficiently and effective together.

A overview on branding would be presented to give students an idea of how important branding is in communicating with customers via marcom deliverables.

“What gets measured get managed”- Included in the course is another important section on measuring the effectiveness of marketing communications.

To find out how to register for the course, please email us.