Value Centered Approach to Selling

People by and large are values centered. Regardless of geography, culture or language, we all hold dear values imbued in us during our formative years. Our values are also developed and entrenched through our unique personal experiences and our environment.

To this effect, the trend in consumer purchase patterns have increasingly evolved towards buying products and services based on values aligned to their own. This is evidenced by organisations such as the Body Shop franchise, BMW and Apple Computers, where consumers who purchase these products find their personal values and lifestyles aligned to the brand message being communicated.

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