Winning Hearts and Minds in Persuasive Selling

Haven’t we, at some point in our daily and professional life, persuaded someone about something?
Persuasion is becoming an increasingly important skill for one to survive in this modern complex knowledge-based world. For corporate executives, this skill can be considered the centerpiece of their corporate activities, where employees and colleagues must be convinced of a new plan / strategy, where customers must be “sold” on the products and services offered, where partners must be persuaded on the merits of the deal.

While persuasion is recognised as an important skill, not many executives are able to persuade convincingly, let alone in a way that inspires. More often than not, they get lost in company-speak that only encourages skepticism, lassitude or outright rejection by the audience.
So why do people find it difficult to be persuasive?

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